The Key to Internet Advancement

Seth posts about how controlling your category is important if you want to earn more traffic.

Even one of the world's leading authorities on links think the key to internet advancement is content:

For me it’s about the content. Can I help the content get known or not? I don’t care if it’s a FORTUNE 500 company or a mom and pop site. If the content is about a specific topic and well done, then it deserves to be known and linked. If the content is crap, even if it’s produced by a large corporation, then why bother? It’s not me that gets the links for the content; it’s the content itself that earns the link. I’m just a conduit.

Published: February 14, 2006 by Aaron Wall in marketing


February 14, 2006 - 7:54am

I thought Seth's post are very good also; I was thinking about what that means for a Blog, or for my Services both Web Analtyics and SEO Related. I just started a new blog - can I make it my own catagory? That's what I was thinking...and everything Seth writes gets me to think.

February 14, 2006 - 1:59pm

Dude, it's a hybrid. You can have ambition to rule your category AND produce good content. One doesn't really outweight the other. Like that whole stupid links vs. content argument...

That's why the call it a Marketing Mix.

February 14, 2006 - 2:30pm

That's a pretty damn clever post Aaron - helping Rand out and all.

The best linking strategy is good content - no doubt.

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