How do I Track Where My Site Ranks in the Search Engines for Various Keywords and Keyword Phrases?

SEO Question: Do you know of any tools that would let me check all the ranking of my site by just givin my url? I mean, I want to know where I am rank right now, even for keywords I have not intended to rank for, any ideas?

SEO Answer: Rule #1: It really only matters that you rank if people are actively searching for a topic.

Most sites probably rank for hundreds or thousands of phrases that might be searched for once a year, so it is not important just to get the data, but also look for ways to make it useful.

Log Files and Analytics Data:
Using analytics tools or log file analysis tools can help you see what are your most common search terms that drive traffic toward your site. Analytics software packages can even show you how well you are converting for various phrases.

Most analytics software programs run from $50 to $150 a month. Stuff like Omniture is far more expensive. On the low end there are free tracking scripts like SiteMeter. Google Analytics is also free, but some webmasters do not like sharing all their conversion and traffic data with Google.

Automatically cross referencing sites and rankings:
There are some tools that automate cross referencing common search terms and rankings across a wide variety of sites.

GoogSpy allows you to cross reference terms and sites. GoogSpy is free, but their data is a bit shallow and may be dated.

Companies such as HitWise and AdGooroo sample search data, but searchers that tend to participate in those tracking programs tend to skew data toward lower end surfers (missing out on much of the B2B traffic).

Value vs Perceived value:
Many top keyword lists tend to point out the same search queries to many webmasters, which creates an artificially hyper saturated markets. [Mesothelioma] is a great example of a keyword market polluted by too many unoriginal me to websites.

Quickly responding to market changes and thinking creatively to create content about whatever news is in fashion or will be in fashion will help you find more unclaimed gold than any widely promoted list of keywords.

I know what keyword phrases I want to track:
If you already know what keywords you want to check your rankings for DigitalPoint has a cool free keyword ranking monitor tool.

Published: January 3, 2006 by Aaron Wall in Q & A


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