The Indirect Value of Going to Conferences

Not sure if I posted about this before, but sometimes just by being around you get links. Having an outgoing personality like Dax helps as well, but I have got many links just by being around. I have also met many people way smarter than I who offer me many free tips about business related issues.

The following bit has nothing to do with Dax, but is related to speaking at conferences in general. Sometimes you will see speakers who seem to have little to do with a topic. When questioning why they are there don't just think about learning and sharing, maybe they are tapping into some free public relations and link building that is both legit and hard for their competitors to get.

Published: December 19, 2005 by Aaron Wall in marketing

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