Many sites that are hard to link at or are in fields where many people are competing on near similar content theme and quality may be able to boost their overall site authority scores by creating something that people with lots of link popularity would like to link at.
Honestly, if anybody created a decent enough feed reader for a mobile phone that was free at that I would have linked to them! not like I'm a big authority on feeds or something though, but a link is a link...
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