Dear Sir

I hate rules...but I have a new email rule. If a person emails me with Dear Sir
they probably will not get a response unless I know them well (in which case they would not use dear sir).

I recently started doing this a bit more with some of the give me a free ebook because I am a fake charity scam emails and it feels so good deleting it that I want to broaden that out a bit more.

I have to value my time because eventually I will die.

Published: December 9, 2005 by Aaron Wall in marketing


December 9, 2005 - 8:36pm

I hear that brotha! I get those darn charity scam emails all day long. The worst is the "Dear Sir/Madam", "Dear Owner", or the best.. "Dear Friend". Good post guy.

Aaron Pratt
December 9, 2005 - 9:40pm

How about Dear Mr.?


December 10, 2005 - 6:50am

you gotta love when you get one of these:

Dear {$recipients_name},

December 10, 2005 - 10:47am

At a marketing blog I follow, a recent post addressed the topic of sponsorship i.e. brand placement in exchange for product or cash. The NUMBER ONE suggestion from the author: "Take the time to know who you are sending your proposal to. For the first couple of years I worked here I considered changing my name to Whom It May Concern Wiedemann."

December 11, 2005 - 10:33pm

Dear sir, is actually quite a polite way to start a letter. A lot of UK or foreign customers (any country where the vile familiarity Americans take for granted doesn't reign).

Aaron, you've got to learn to delegate.

In general, you should at this point have some kind of assistant (permanent) who receives the mail from your really public addresses (you can have an email which you give out to your correspondents and don't post on the web). This person would pass on all the relevant to you stuff and deal with SEO Book charity demands, etc.

That would give you a whole lot more time for the serious stuff you have on your plate at this point. Not only are you a prominent SEO expert (lots of daily research and thinking there as we all know) but you have at least two major sites to keep up and running as well as hands in lots more joint projects.

December 12, 2005 - 4:03am

Dear Sir,

We at Awesome Design 2000 ( ) understand and would like to extend our condoloences in this regard.


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