Paul Graham on PR, Compares it to SEO

Paul Graham on PR

PR is the news equivalent of search engine optimization: instead of buying ads, which readers ignore, you get yourself inserted directly into the stories.

many ThreadWatch comments on SEO & PR. Most people do not like to feel deceived, but most do not realize how much the world is ran on deception.

I am a bit naive much of the time. I view it as a blessing to manipulate information systems for a living. It helps you take things with a grain of salt.