PR is the news equivalent of search engine optimization: instead of buying ads, which readers ignore, you get yourself inserted directly into the stories.
many ThreadWatch comments on SEO & PR. Most people do not like to feel deceived, but most do not realize how much the world is ran on deception.
I am a bit naive much of the time. I view it as a blessing to manipulate information systems for a living. It helps you take things with a grain of salt.
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