Ethical Search Engine Optimization

Mar 11th

Ethical Search Engine Optimization

What does that mean?

What does it mean to be ethical? Does that mean you produce the best results for clients? Does that you mean you follow all search engine guidelines? Is it possible to deliver the best returns to your customers at the best price while following all search engine guidelines?

Certainly ethical search engine optimization can not be a "yes" to all the above questions. That my friend would be a panacea.

When refering to search engine optimization ethical is an empty tag. Ethical search engine optimization is like the empty statement "Support the troops." It is the leaders and their policy that makes the war.

How can search engine optimization companies working for companies with giant sweat shops claim they are ethical?

I have never got a single page banned, but I am not a fan of the ethical tag. Neither is Chris Ridings:

I am not ethical within the search engine related industries because within those "ethical" is a tag. It's a tag that says "I'm better than them", but never goes on to say why. It's a tag that practically never comes with a definition of exactly what ethical means within the industry. Nowhere does it say in black and white everything that is and isn't allowed. Nowhere does it define the decision process for solving the gray areas.

One could say that the tag was meaningless, but that would be wrong. For within the search engine marketing world "ethical" itself stands amongst the kings of marketing speak.

Continue the discussion on ethical search engine optimization at SearchGuild.

Published: March 11, 2004

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Comments

April 14, 2004 - 9:53am

Recently a spam whitepaper was released by search engine engineering experts basically saying that the concept of ethical search engine optimization is crap. Any attemp to manipulate search engine rankings is spam.

ps: last I checked when I searched Yahoo! for "ethical search engine optimization" this page ranked at #6, right above search engine optimization ethics.
Yahoo! Search: ethical search engine optimization

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