I was amused and a bit irked by this irrelevant and disturbing spam post from a fluff website promoting Wealthy Affiliate. I enjoy reading material plagued with disconnects and false information like this post. You can really learn a lot from both your mistakes and others'.
They attempted to compare The Rich Jerk, SEO Book and Wealthy Affiliate. Of course, since they are an affiliate of Wealthy Affiliate, guess who the BEST company was? The point here is that they did a poor job persuading me that the three subjects are relevant and from the same category.
Here are the disconnects:
1a. Rich Jerk Up-sells
1b. Seobook.com changed its business model and market one product. This was a good move because it eliminated folks who weren't serious about learning and keeping up with the ever changing world of SEO.
1c. Wealthy Affiliate??? I honestly don't see how this company is different from hundreds of sites like it.
2a. Rich Jerk offends people as a gimmick.
2b. Seobook.com is praised by Fortune 500 clients, best selling marketing authors, an Ivy League business professor, and countless webmasters. It's not our job to make everyone in the world happy but we try and work our ass to give supreme value to our members.
2c. I can't find the USP of Wealthy Affiliate
3a. Rich Jerk is a marketing gimmick that worked.
3b. Seobook.com is a very active member of the SEO/Webmaster community and writes for other Technorati Top 100 Blogs, including this one.
3c. The pop-up that attacked my screen disabled me to click further on Wealthy Affiliate
4a. The attack on the Rich Jerk was 3 long paragraphs.
4b. The dismissal on Seobook was a short paragraph including a positive statement about the quality of the product.
4c. Wealthy Affiliate is God's gift to mankind.
I don't know where they got the information that Seobook was free. They need to stop visiting sites that steal copyrighted content. ALSO - they admitted that they heard Seobook was good stuff.
Persuading the Reader to Take Action
When you hard-sell a reader, especially how terrible other products are, never mention anything positive about the subject you are lambasting and destroying. IN FACT.... When you want to persuade a person to TAKE ACTION, you need to speak in their own terms. How will this post convince a buyer? Will or can they be trusted? How will it help their buyer's needs? What are the benefits and potential gains?
As a newbie Internet marketer, they failed in so many levels:
- made absolutely false statements
- comparison of three different products further dimmed their sub-standard ability to determine relevancy, which is really what selling online is about.
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