Amazon Switches from Google to A9

Jun 14th

Amazon now using Google A9

Amazon has switched it's search from Google to A9. Not really sure if that will make much difference to you or me, but if you like the color brown it is surely a good thing.

The Register also noted that sometimes Amazon's related products may not be related to what you are searching for.

Mac Google Toolbar w PageRank

Jun 6th

Finally!!!

For those of you with a Mac who are angry at the PageRank gods for not giving you PageRank in your Googlebar there is now a free toolbar PageRank hack created by Nick Stallman.

I am a Windows fool so I have not tried it out. I think my next computer might be a Mac though...

(found on SearchGuild blog)

Google AdWords Guidelines

Jun 5th

Some Automated Bots are off the mark. When I linked into my page about Traffic Power & Cold Call SEO Google decided to reject the ad because I did not state my affiliate status? Clearly this was the action of an automated bot or a person who did not look at the page...I know that sometimes they do review pages because one time on my other site they sent me an email about a page for speaking of the AdSense ads which "were off to the side." Clearly though this is not an affiliate ad...

Campaign: 'Campaign #16,' Ad Group: 'Traffic Power'
----------------------------------------------

AD TEXT:

Cold Call SEO is Bad
Were you recently cold called by
someone selling SEO services?
SEObook.com/cold-call-seo-facts

Action taken: Suspended - Pending Revision
Issue(s): Identify Affiliate Status

Free A/B Split Test Tool

Jun 4th

Some of the best tools are both simple and free. We recently released a free A/B split testing calculator.

This tool gives you the mathematical probablility to determine whether or not you have collected enough data to be sure the data is conclusive as to which of two ads is better.

Link Appeal Tool

Jun 3rd

The Link Appeal Tool has link appeal since I am linking to it. I think I used the word link to much...anyway here is the link.

This is another one of Will's cool free tools over at Webmaster Toolkit. It looks at the PageRank of a page as well as the number of outgoing links on that page to give you a guestimate of how much value that link would have to help you decide whether or not it is worth going after.

Text Link Advertising on Blog Websites

Jun 2nd

I have noticed that there is some really really cheap traffic and link popularity to be purchased on blog websites.

Some sites get tons of pageviews, and some have tons of link popularity. Some blogs have both and prices that do not cost the farm.

If you look through an article about the most famous blogs in the world you can see just how cheap this ad space is selling.

The first blog is a lawyer blog and the second site listed is the New York Times, but if you scroll past them you can see some pretty cheap ads.

Gawker is one of the most famous blogs on the web (and it costs $400 / month or $150 / week). I am probably not going to be advertising on the Gawker website today, but currently someone is with a Texas Holdem website.

I am sure that link is probably cheap for someone in the gaming industry. Those affiliate checks online casinos send you can get fat. I had one page from when I first started learning about the web that got me a few grand without me actively promoting it...

If you used the right political message or were marketing an amazing idea the cheap entry price of advertising on Gawker could easily pay for itself tenfold.

Once you look at some of the slightly less popular blogs the price drops sharply. Advertising on one of the top NanoBot site is $60 / month.

Some second and third tier blogs are priced dirt cheap. I think the two biggest players in the blog ad arena are:
http://www.marketbanker.com/mb/
http://www.blogads.com/
There are also some smaller players too, such as
http://www.textads.biz/

I may soon promote a stupid idea I just came up with :) More on that later...I thinking...






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