Native Manhattanite, I had four years of corporate IT experience before moving to Florida in 2004 to help my mom after my father died. I founded Brooksville Computer and since network engineering was a bit slow in the rural area I slowly began building web sites, gradually becoming a professional.

Based on the results of some years of web work I did for a 50 local business member site I designed and managed I was contracted by the County's tourism board to evaluate seven proposals from tourism site web development firms with bids ranging between $10k and $400k.

Part of the county government's requirements for these companies to be qualified to submit was the demand that they provide details on exactly how they were going to accomplish each of the county's demanded goals for the site. Therefore, the proposals contained advanced proprietary search engine optimization techniques, each one leaving out some critical piece of information, but each one providing clues to the information missing in the others. I further researched all topics using my own SEO knowledge and applied the techniques directly to my sites achieving positive results, probably advancing my skills a few more years in the process.

My focus since then has been solely on search engine optimization, and finding the right clients who can afford to properly implement all of what I have learned, both then and since.


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