I am working as a webmaster for Search Engine Optimization Company and has experience of more than 8 years in search engine optimization and promotion. Advertising is no longer cheap these days and no company can shell out huge amounts on these costly advertising mediums.
With the arrival of the Internet, companies have realized the advantages of having a website and an online business presence. SEO is a modern website marketing technique that helps websites to generate more quality clicks and traffic. If the website were placed closer to the top of pages of popular search engines like Google, Bing, and Yahoo then websites would receive more traffic than other websites.
Search Engine Optimization or Marketing is the best way to promote the business online as many users log onto to Google, Bing, and Yahoo to locate business services and products. If the website is optimized properly then higher ranks on the search engines can be obtained and the brand visibility of the business would improve.
SEO Marketing is the best way to promote business services and products that is offered by many companies. SEO services provided by SEO Companies ensure that website get more clicks through a wide range of customers searching for services/products through search engines like Google, Yahoo and others.
SEO Marketing is a part of SEO Optimization that deals with paid marketing like Ad words, Ad sense, etc. Therefore, on one hand SEO focuses on attaining higher organic rankings; and on the other, Search Engine Marketing concentrates on promoting a website using a combination of paid and organic SEO Optimization. SEO Optimization and Marketing would ensure that companies grow better by generating more clicks and leads every day.
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