I went online on 1.995 in Spain, but it took me 4 years to start worrying about directories, titles, rankings, keywords and how to explain managers (in a way they could understand) why search engines didn't show their database contents and why they should do those "ugly" changes to the site... you know, all that stuff. Presently, I work for a traditional media company mainly as inhouse SEO helping them with the optimization of their sites, but also with information architecture, usability issues and, on the whole as a Internet evangelizer.
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