I write, speak and train in the area of local search marketing for local business owners in the UK with a particular focus on using blog marketing and developing content or "hubs" that represent their expertise. A reluctant SEO geekess I have finally embraced all things SEO related despite telling people for years I am NOT an SEO person - I still believe I am not that alone but more of a persona builder - online PR using content and blogs.
In January 2011 I finally decided to make it all official and launched Little Fish Media Company Ltd - my organisation where I get together with other professionals or do the work myself depending on the size of the project. The idea is to help the small local company (little fish) take on the bigger corporates online because I believe the internet providers a level playing field.
Online marketing is my first love but local search marketing is what I have decided to specialise in. Whether you call it digital marketing (the latest buzz word) or inbound marketing it all amounts to the same thing. It is about building links around the web to valuable content which demonstrates a persons expertise and gets them customers/clients as a result of that.
You can find my main site that I use to "do it for you" - I do the work for my clients
And my online marketing for business training membership site where I am creating information products for practitioners/local business owners can "do it yourself" - they do the work
Always happy to connect with people if you want to get in touch feel free.
- Member for
- 3 years 1 month
- Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
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- Members only videos and tools
- Additional bonuses - like data spreadsheets, and money saving tips