As Director of Search and New Media, Amy helps large- and enterprise-level clients increase their search engine visibility by applying more than 5 years of experience in online marketing and project management to both traditional SEO strategies and new media tactics like Blog and RSS optimization.
With a dual Bachelor's degree in Communication and Anthropology from the University of Michigan-Dearborn and a Master's degree in Communication from Eastern Michigan University, Amy originally planned on becoming a full-time professor. Not long after graduate school she was introduced the field of online marketing and was fascinated with the parallels between traditional ethnographic and communication principles and social aspects of the internet. The rest, as they say, is history.
In her work with companies such as Johnson Controls, Visteon and Quicken Loans, Amy built a reputation of incorporating academic rigor into every project, producing high-performing results and clear, actionable deliverables.
Born in Virginia and raised in Michigan, Amy heeded the call of the West in 2006 and moved to Northern California where she spends her free time wine tasting, running, and doing yoga.
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Free Daily SEO Tips
Many people who get our free tools also sign up to get our free 7-days to SEO success series. This originally started out as a 7-part series, and over the years we have added about a dozen bonus tips covering a wide array of related business topics. We sorta started out as SEOs who learned a boatload about business and human nature in the process.
Day 9 is the one in the series I am most proud of, but we get a lot of feedback from readers who have different ones as their favorites, which helps inspire us to share more. If you ever miss a day, you can use the navigation in the lower right of the daily tips to catch up (or get ahead). And here is the overview page, which lists the entire series. Hopefully sharing that link didn't kill anticipation. ;)
Welcome aboard and here is to wishing you the luck and the hard work needed to dominate Google and your market!
Aaron / Giovanna / Eric / Peter & the SEO Book team!
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