As Director of Search and New Media, Amy helps large- and enterprise-level clients increase their search engine visibility by applying more than 5 years of experience in online marketing and project management to both traditional SEO strategies and new media tactics like Blog and RSS optimization.
With a dual Bachelor's degree in Communication and Anthropology from the University of Michigan-Dearborn and a Master's degree in Communication from Eastern Michigan University, Amy originally planned on becoming a full-time professor. Not long after graduate school she was introduced the field of online marketing and was fascinated with the parallels between traditional ethnographic and communication principles and social aspects of the internet. The rest, as they say, is history.
In her work with companies such as Johnson Controls, Visteon and Quicken Loans, Amy built a reputation of incorporating academic rigor into every project, producing high-performing results and clear, actionable deliverables.
Born in Virginia and raised in Michigan, Amy heeded the call of the West in 2006 and moved to Northern California where she spends her free time wine tasting, running, and doing yoga.
- Member for
- 5 years 5 months
- Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
- An exclusive interactive community forum
- Members only videos and tools
- Additional bonuses - like data spreadsheets, and money saving tips