Time recently came out with a new article called Search And Destroy which I did not enjoy.

In my eyes it was apparent the writers knew nothing about search. Listed are a couple quotes which show what I am talking about.

"Should they be allowed to push the websites of their own businesses to the top of the stack? Could a search engine suppress the website of a political party with which its CEO disagreed?"

If it was know that this was happening people would quit using the search engine. Politics are frequently fed by greedy companies who can afford to waste money anyway...as noted on this very site yesterday. The largest drug companies have already started to control ads anyway.

"But when the competition gets stiff and Page has to answer to his shareholders, integrity may be a luxury Google can no longer afford."

I certainly think it will be hard to balance, but there is no way that going public will imediately cause them to loose all of their business ideals which made them a success.

Why you should know a little about Pay Per Click I tend to put things together in my head sometimes. I recently saw some anti Howard Dean marketing attempting to link him to Osama Bin Laden. I also saw that the first week of ads costed $230,000.

My curiosity was then sparked by the recent situation with Sadam. I looked and saw nobody was paying for "Sadam Captured" on Overture yet, and there was only 1 ad displayed for "Sadam Captured" on Google AdWords.

Those people wasting all that money on mass media could be buying ads at a way cheaper rate... (which leads me to believe they are funded by a rich special interest group).

Of the three ads on Google for the word "Saddam" one of them was for a penis patch. Surely some other companies could be profiting off of this search.

Many strong businesses can be designed around ideas in which the marketing is integrated with a product that can be produced on the fly. That is why I recommend that you should know at least a small amount about pay per click even if you outsource it. Here are some of my tips, and my favorite search engine marketing report.
Google AdWords Tips
Pay Per Click Tips
21 Techniques to Maximize your ROI on Google AdWords ($69)

I do not try to perform much pay per click search engine marketing myself, but here is a list of some of the best in the business and a few friends who do.

As if loosing MSN was not bad enough, Looksmart announced that Sprinks and Inktomi do not have plans to renew their contracts either.

I offer a wide array of search optimization services. Generally I am consultant for most people who hire me, but I also can provide search engine optimization services to a few customers at any given time. These are my general areas of expertise

• Copy Optimization: Your copy should read well to the human eye and search engines. If it does not I can help you structure your pages for both.

• Link Generation: To compete for competitive terms you will need to have many incomming links. I will set up your linking program for you.

If you have any questions about improving your website, feel free to email me @ aaron@search-marketing.info or call me at (401)207-1945

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Ah Ha rebrands itself as Enance Interactive. The new website is located at http://www.enhance.com/

Try a free $10 bid credit signup bonus for trying out the new Enhance Interactive pay per click search engine.