Every news source you read should be questioned.

News is often provided with manipulative goals. One of the greatest advantages I have over most other SEO news site or SEO websites is my own lack of affiliation or property.

Since I do not need to make a ton of money to support myself, I usually recommend people do not buy most things. If you know what you are doing it does not cost much to do a good job at SEO. The learning process can be somewhat expensive, but after you gain the knowledge it does not go away.

The real reason for this post is that I am now the Inktomi moderator over at SearchGuild. When I provide future information about SEO I will probably be biased saying that SearchGuild is the best SEO forums.

Last year (long before I was a moderator at SearchGuild) I reviewed some of the SEO forums, and stated that SearchGuild was one of my favorites.

These are some of the things I stated I liked about SearchGuild last year in my article.

• Chris and crew frequently come up with their own compelling theories on the whats and whys of search engine news

• it is independent of large firms and corporate America
• lots of technical know how (for example Chris made a bot to surf DMOZ listed sites to make a data resource)
• has an extremely friendly feel about it
• not much misinformation floating around

  One thing I did not include on that list is that there is no hard sale at SearchGuild. People try to answer your questions without sounding overly witty or super self promotional.

  I view SearchGuild as the open source equivalent to SEO and am glad to be affiliated with it. What do you think?

If we can't buy it we'll build our own...

"Google has quietly released a social networking service called orkut, named after Orkut Buyukkokten, a Google software engineer who developed the project during personal time allowed to him by Google." read more at SearchEngineWatch.

Stay Cool "Don't be a Schmuck" - Rob Frankel.

Read On Just finished reading "The Revenge of Brand X," an awesome book on branding.

Right on, (or is that write on)...My article "Online Branding by a Schmuck"

Cheesy my incorrect use of bolding

Dreaming - wish I was more like SearchEngineBlog, he does the bold thing right.

While the quality of my articles may vary, I think my timing is delicious. At about 2 am this morning I was finishing up a small article titled "The Problems With Search Engine Personalization," when I found out about Eurekster.

Many of the top search engines and search engine experts believe that personalization is going to be important to the future of search. In all honesty it scares me as much as it interests me.

Danny Sullivan just wrote a good article about Eurekster, which is currently powered from user feedback and AllTheWeb.

In marketing the power of the weak tie is astronomical. If you ask a large cross section of society "Who found a job through a weak friend?" the percentage will be exceptionally high. Our friends typically share much of our environment and lifestyle. People who are friends of a friend live in a totally different world and know realities which are completely foreign to us.

Friendster is a free dating and social interaction network which opperates using this idea. Reports have stated that Google wanted to buy them last year for $30 million, but they did not sell.

Google organizes the web based on the social structure of the linking of the entire web. Newer technologies are allowing them to better find local clusters, but The Bost Globe reports that today a new competitor will take this field using the direct route.

For Eurekster to be effective features such as categorizing friends and settings such as trust friends of friends a certain number of levels deep will be necissary. Eurekster works by allowing you to cast a silent vote for a site based on the time you visit the site. Read the official Eurkester about us and Eurkester how it works information.

They hope to get you to download their toolbar and to tell friends about Eurkester via email. Two things which I believe to be errors in spreading this message are that the name of the search engine is hard for me to remember, and that they have a somewhat cluttered home page when compared with the current major search engines.