GoGuides Submission Specialist Membership

Feb 14th

GoGuides has created a "Submission Specialist Membership" program which allows web designers or search engine marketers to get a bulk discount on site submissions. The normal GoGuide submission fee is $39.99 per site. The new program has a one time setup fee of $189.95 and a recurring monthly billing of $39.95. Web submission specialists can submit up to 20 new sites each month.

Web Submission Specialists will enjoy instant inclusion of their submitted web sites. It is obviously cheaper to become an editor, but for those who can not afford to wait I highly recommend joining the Web Submission Specialists program.

Free Prize Inside - Seth Godin

Feb 13th

OFF TOPIC General Internet Marketing

I got some sort of cold and I keep sneezing.

In case you do not know who Seth Godin is, he is an internet marketer and book author with a cult following. Godin's books are best known for emulating the very concepts they cover.

  • Unleashing the Ideavirus is the most downloaded ebook ever.

  • Purple Cow had a remarkable distribution chanel by coming in purple milk cartons.
  • It is no surprise then that his most upcomming book, titled Free Prize Inside is to include special packaging (most likely with a free prize inside).

Free Prize Inside is set to ship in 10 weeks and I have already ordered mine.

I have seen Seth when he came to Rhode Island and have also went to his office to hang out for the day. If you look closely in the picture in this branding article, those are my hands holing the Yorkie bar while I am standing next to Seth.

Seth is one of the best speakers and marketing thinkers I have met. Here is Seth's post about Free Prize Inside.

Environmental Advocacy Google AdWords Blocked

Google has an ad policy which prohibits criticizing other groups or companies. Recently Oceana tested Google's ad policy by placing AdWords ads critical of Royal Caribbean Cruise Lines. "Washington D.C.-based Oceana believes Royal Caribbean pollutes the oceans by improperly treating the sewage on its ships. It hoped to publicize its complaints by paying to have its ads appear when terms like "cruise vacation" and "cruise ship" were entered into Google's search engine."
(found on Mecury News)

Recently Google has also been slammed for an open policy on pharmaceutical drugs which it was forced to change.

Some people claim censorship with these changes, but Google is still open to advertising if you know how to do it. They still rank George Bush very high for phrases like "unelectable" and "Misserable Failure." Other than AOL, few search engines are trying to censor their fall through search listings.

I personally am making honest feedback about drugs like Paxil and Zoloft more accessible. One of my personal blog pages list well for even the competitive phrase "Paxil side effects."

  • Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
  • An exclusive interactive community forum
  • Members only videos and tools
  • Additional bonuses - like data spreadsheets, and money saving tips
We love our customers, but more importantly

Our customers love us!

Recent Google Dance

Feb 13th

Google Will Be Dancing With Itself

"Oh dancing with myself
Oh dancing with myself
Well there's nothing to lose
And there's nothing to prove
I'll be dancing with myself"
- Billy Idol

Why are the Google search results so crazy right now?
The crazy Google search results I saw recently had a logical explaination. Google is again dancing. Updated Google Backlinks are located @
http://216.239.53.98

see also: HighRankings Forum or Webmaster World (subscription required) Google's Blogger Goes Atom
Many companies (including Yahoo) have supported RSS syndication. Google is going against the grain with Blogger using Atom. Again Google is dancing with itself.

Lycos Leaving Search Business
This also makes it easier for Google to dance with itself.

Recent Google Results Change

Feb 12th

Google has been in a state of flux for a while now. In many of the recent algorithm changes Google has had a pattern of bringing junk just before updates.
A couple recent searches have revealed some garbage floating to the top for me. They are obviously shifting their setpoints or algorithm again. This is one of the few occasions where I do not mind seeing my site drift down a bit. A recent Google search for "search engine marketing" placed InternetMarketingWebsites above SearchEngineWatch, which seems odd to me unless they have done some really aggressive stuff at InternetMarketingWebsites recently.

Google Cash - Google AdWords Reports

As far as Google AdWords Goes there are three main book or reports on the subject that I know of. I recently wrote my SEO Book and am starting to advertise it on Google AdWords.

I have already read Andrew Goodman's Google AdWords: 21 Pay-Per-Click Campaign Secrets Your Competition Doesn't Know twice, and think it is one of the best search engine reports on the market. ($69)

The other two main reports reports out there are the one created by Perry Marshall and Chris Carpender's Google Cash. I looked at the Google Cash one and saw that they are adding the Perry Marshall report in as an added bonus and are selling the Google Cash package cheaper than his report alone. Google Cash is directed toward affiliate sales. Generally I do not like affiliate sales as they do not build value, but I figure I should be able to learn some more great information between the Perry Marshall's Google AdWords report and the Google Cash report. It cost $49 if you want to give Google Cash a shot.

I will report a review of Google Cash and Perry Marshall's Google AdWords reports later this month or early next month. Either way the package comes with a 90 day money back guarantee.

How do I get Google PageRank Without the Google Toolbar?

Many people have certain restrictions which prevent them from being able to download the Google Toolbar, which was designed for the windows operating system. The Google Toolbar was one of only two locations Google intended to display Google PageRank.

How do I get Google PageRank Without the Google Toolbar?
Well there are a couple options for extracting Google PageRank without the toolbar.

  • The Google Directory: The Google Directory is created from an RDF dump of the Open Directory Project (DMOZ). To find out your Google PageRank using the Google Directory the page must be listed in DMOZ. Please note that the scale for Google PageRank is different in the directory and toolbar. The PageRank in the Google Directory will show slightly lower than the PageRank in the Google Toolbar.

  • Top25Web offers a free PageRank tool which extracts the PageRank of any given URL you type in. You can enter a series of pages to find out the PageRank of all of them.
  • Here is another free PageRank script.
  • ABC PR: ABC PR offers a free software download which extracts the checksum and Google PageRank for a given page. This software sometimes is a bit shakey, and is against Google Terms of Service.
  • Web Rank Info: Web Rank Info offers a free web based PageRank estimation tool. While I am not sure how exactly they compile this data, it is rather acurate. It also approximates the PageRank out to two decimal points.
  • Optilink: Optilink is link analysis software which has the ability to organize search results based on Google PageRank. Obviously this is against the Google Terms of Service, but many SEO's and professional webmasters use this software to speed up the link generation process. (cost for the full version $224)

Google AdWords in Chineese

"On Wednesday, the search company will open its advertising service, called AdWords, in two dialects of Chinese: simplified and traditional." "Sohu.com, the top portal in China, reported last week advertising revenue in the fourth quarter of US$9.5 million, a 120 percent rise from the same period in 2002. The company derives ad revenue partly from sponsored search listings that are Google's specialty. Sohu said that its improving sales were thanks to recognition among advertisers that the Internet is "a mainstream media and entertainment platform in China," Sohu CEO Charles Zhang said. The company also reported net income of US$11.6 million."

"Overture Services, Google's chief rival in the United States, does not offer ad support in China yet."
(from News.com)

Google again beats Overture to the punch.

New Google Algorthim Update

Feb 11th

It appears Google has gone far beyond stemming with their current algorithm update. They seem to be looking for semantic intent of the query as well as the page, and then returning a result based upon it. The resulting pages frequently may not even have the query on the page.

(original discussion in HighRankings Forums) Many local sites from Florida to Austin to NYC have taken a beating by the recent Google algorithm updates (Florida and Austin.) Is it any wonder they named these recent Google algorithm updates after locations?

Google still have some things to work out with the new algorithm though, as many search results are still a wee bit funky. If the relevancy only drops on commercial searches that is not so bad in the eyes of Google since other products such as Froogle will help in this area. Perhaps semantics are the way to separate the white pages from the yellow pages!

Queryster

Queryster is a new Friendster rip off design for a meta search which allows you to search any one of about a dozen top search engines at any time. They include a graphic overlay which makes it simple to easily view the search results from one search engine to the next.
(found on SearchEngineLowdown)

Search engine toolbars such as Groowe and UltraBar both make this same function easy without cluttering the page element itself. Of course this is a neat tool if you do not want to download anything.

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