Why must people who know absolutely nothing about search write articles about search engines? A recent Zacks article by Steve Harmon states "In my opinion Google has replaced Yahoo (YHOO already. More people use a search box than want to use a `directory` style hierarchy that Yahoo built."
Where has this guy been? Has he not seen Yahoo branding its search product? Their directory is more of a novelty now. When you go to Yahoo its Yahoo Search they are pushing, not the Yahoo directory.
Also has this guy failed to notice Yahoo gobbling up 3 of the 5 biggest crawler based search engines and the number one pay per click engine?
Google may be ahead, but it is certainly not because of Yahoo promoting its directory.
Later he asks "Remember Netscape?" - building a competitive search engine for the entire world knowledge database is most likely a tad bit harder than building a browser.
Then he states "Best bet is for Yahoo and Google to merge and take on Microsoft before Microsoft`s next version of Windows -- nicknamed Longhorn -- debuts with search and other features built in everywhere."
It does not matter if they make search accessible everywhere...it is the quality of the search the led people to Google. If nothing else, pushing MSN search on people will cause more negative press from people critical of MSN.
Just a reminder to those who do not have good Inktomi placement that MSN is to be dumping LookSmart in about a half a month (Jan 15). Some speculate that MSN may want to eventually shift to Ask Jeeves until it gets its technology in order.
I presume that MSN will stick with Inktomi until it builds its own technology. With Yahoo desiring to part ways with Google it is certain they will be investing heavily into making Inktomi a competitive product.
MSN will become competitve and remain so by the natural market forces of competition between Yahoo and Google... until it creates its own search product... You can check your Inktomi placement using Hotbot on its default setting, or by useing Pure Search provided by PositionTech.