I saw an extremely clean looking Yahoo! Search search results page today. It promted me to finally buy myself a copy of the super duper cool image capture software by the name of SnagIt.
Yahoo! has a much cleaner look and is finally clearly separating ads from organic search results.
If you click the read more link it will show you what my first image capture using SnagIt looks like.
SnagIt only costs $40 and is a hackers delight if you aim to download a bunch of pictures. SnagIt has the ability to set custom filters, let you download all the images from a site, set spidering depth level, and all kinds of cool jazz. I bet some people with porn sites love SnagIt.
Screenshot image capture software is super handy for keeping visual proof of all the crazy stuff the search engines do.
Some of the random Yahoo! Search result jazz I intermitently saw (and seen by Brad Fallon a few days ago) was perhaps part of the new testing going on for Yahoo!.
In the new tested look they bring back the directory tab, which may add a little more value to the annual $299 review fees they charge. With Yahoo!'s strong reliance on human editors in their search product it would make sense for them to put a little more weight on the Yahoo! Directory...maybe this is to be a step in that direction.
Recently Mike Grehan interviewed Jon Glick, who is Yahoo!'s Senior Manager for Web Search. You can read all the good Yahoo! Search stuff (note to self: stuff is a generic word to use in anchor text) in it, or look at my synopsis below. Yahoo! Search
How was Yahoo! Search Made?
The goal in creating Yahoo! search technology was not, you know, let's take a piece here a piece there...AllTheWeb was very, very good at was rebuilding indexes and keeping very high levels of freshness...Alta Vista had a really good core technology called MLR (machine learn ranking).
The best of breed parts of those engines were included with some of the best parts of Inktomi to make the new Yahoo! Search.
How is Yahoo! Search using the meta keywords tag?
Each keyword is an individual token separated by commas...For best practice you just need to remember it's for matching - not ranking...‘laptop computers’ will count for ‘laptop computers’ and not ‘laptop’ or ‘computers’ separately.
Essentially this is a good place for synonyms & misspellings (I tend to have some of them in my copy anyway)...Each keyword phrase is unique and separated by commas, so you will not have set off a flag for laptops if you use a meta tag such as
<meta name="keywords" content="Yahoo! laptops, computer laptops, compaqt laptops, compak laptops">
but you will also want to get words such as "lap tops" and "compaqt lap tops" in your meta tags. Each version helps to get your file included in that specific subset of search results, but has no influence on rankings.
How does Yahoo! Search use the meta description tag>
Yes we do use meta keywords. So let me touch on meta tags real fast. We index the meta description tag. It counts similar to body text.
Page Title Tag
How should I write my page title tag?
The title tag? My biggest recommendation is write that for users! Because that's the one real piece of editorial in the search listing that you can absolutely control...We typically show, roughly 60 characters. That's the maximum we'd show. I'm not a professional copywriter, so I can't tell you "is short and punchy better than lots of information..."
Why does Yahoo! hate affiliate marketers?
Well let me just say first that, in that sense Spam has gotten a lot better over the years. You don't really much have people trying to appear for off topic terms as they tended to. You now have people who are trying to be very relevant. They're trying to offer a service, but the issue with affiliate Spam is that they're trying to offer the same service as three hundred other people.
ALTA VISTA SENDS THE BEST SUPPORT EMAILS. ALL CAPS IS ALL COOL!!!
ATTENTION ALTAVISTA PAID INCLUSION MEMBERS. BEGINNING APRIL 16TH, YAHOO WILL "DROP"INKTOMI'S PAID INCLUSION LISTINGS IN THE YAHOO SEARCH RESULTS. IF YOUR URL DISAPPEARS FROM YAHOO'S SEARCH RESULTS, YOU MAY WANT TO CONSIDER JOINING THE
NEW YAHOO/OVERTURE SITE MATCH INCLUSION PROGRAM THROUGH WWW.INFOSPIDER.COM. YAHOO WILL BE EXCLUSIVELY USING THEIR OWN SEARCH ALGORITHM FOR INDEXING URLS AND DISPLAYING THE RESULTS THROUGH YAHOO'S ENTIRE GLOBAL DATABASE . IF YOU ARE NOT
ALREADY A YAHOO SITE MATCH MEMBER, PLEASE GO TO WWW.INFOSPIDER.COM AND SIGN-UP.
It looks as though the day where Yahoo! no longer lists the other Paid Inclusion search results in Yahoo! Search has come. Oddly enough, you can still get Inktomi paid inclusion over at Lycos Insite (which is still good for your MSN traffic)...
Yahoo! leverages the Open Directory Project (ODP) to further improve the user experience on distribution partner sites. ODP title, description and category meta data is used to enhance Yahoo!'s relevant search results.
Also the ODP is now accepting Atom and RSS feeds. They may be submitted just like normal web pages or websites and whatnot...
Lots O good Google PageRank info below. Still not much out on Yahoo Webrank though... What is Google PageRank?
Google PageRank is a mathematical approximation that a random web surfer would cross any given page prior to starting to surf over again. It is a measure of link popularity on a 1 - 10 logarithmic scale. One powerful link from a strong site is worth way more than many links from small sites.
Rusty Brick also created a tool for figuring out future PageRank which is somewhat questionable in it's exactness, but fun to look at. It has been telling me that this site will rank as a 10 or 11, so that will require you providing manu links into me :)
How do I check my Competitors PageRank?
The same way you would check your own. OR
There are automated tools which process portions of the web to help you find link partners quicker. Here are two interesting tools:
SEO Guy has a tool which allows you to set PageRank levels and perform a search for any given term. It will return a list of top ranking websites which have a PageRank equal to or greater than the # you requested.
For deeper link analysis, OptiLink link analysis software - orders the backlinks of your competitors in order of PageRank so you can Quickly view his most important backlinks (in the eyes of Google).
More on PageRank
PageRank is only one aspect of website promotion. It does play a huge role in the current Google ranking system, but there are many other factors. Generally some sites could really do well by making sure their site is well integrated into their local community and then buying a link or two to suppliment their rankings.
The web does self organize into micro communities and PageRank does not take that into account as well as search engines such as Teoma do (see also: Teoma review).
It is probably worth it for many sites to buy 1 or 2 PR7 or so links. I have been able to locate them for under $100 a month and sometimes cheaper than $50...a few times even free. I have seen run of the site PR7 links around $200 per month.
There are many many reseller networks of people selling PageRank. You want to make sure you are as close to the source as possible when buying links. IE: you may want to buy off a website, a link broker, or link brokers friend, but you start to run into heavy inflation when you buy links off a link broker from a different link broker from a link broker...
The prices of the links are spread extremely wide. There are many important factors such as
How well the webmaster knows what their links are worth.
The PageRank of the page.
The number of links on the page.
How well that page fits the theme of your site.
The direct traffic that link will bring.
The length of the contract.
Sometimes you can get discounts for quantity buys.
On my other site I have listed more PageRank resources and more in depth Google PageRank coverage.
As you can see there is a ton of info out there on PageRank. Since Yahoo! Webrank is new and expiremental there is no solid data out there on it.
They are currently testing Yahoo! Webrank in a beta test which is closed. In Danny Sullivan's article he pointed me to a backdoor link he found in Webmaster World which will allow you to download the toolbar that will show the Yahoo! Webrank. In addition Digital Point has a Yahoo! Webrank tool which sometimes provides sporadic or random results. Its inaccuracies may actually be due to the fact that Yahoo! Webrank is still in a beta test.