301 redirect is a catch phrase often used in SEO where nobody really explains how to do it. Many people feel too dumb to ask "how do I do a 301 redirect?" because they feel they should just know what one is.

Use a 301 redirect to move a site from
http://www.oldurl.com/uncool/ (root of the old homepage)
to http://www.newurl.com/cool/

Create a .htaccess file in your root directory. If one already exists then you can just add this line of code to it.

Redirect permanent / http://www.newurl.com/cool/

in addition you can use a 301 redirect to move any given page.

Redirect permanent /bla/bla.html /newspot/bla.html

301 redirects are used to permanently move a site to a new location. Search engines do not apply penalties to 301 redirects the way they apply them to many other types of redirects.

When you create a .htaccess file make sure you transfer it in ASCII and not binary. You will probably want to CHMOD the file to 644 for security reasons as well. .htaccess is an Apache technology and not a windows server technology. Learn more about .htaccess

While the algorithms behind Google and Yahoo! are way different from one another, we can see that the search results are frequently consistant with one anther.

This cool search result comparison tool will give a visual comparison of the first 100 search results between Google and Yahoo!. Please note that the search results comparison tool requires Macromedia Flash to work.

I think it would be interesting to compare different word length search results and different levels of difficulty. I will have some fun after I get back from tonights Neil Young concert. <--- this is cool!

I think if they added Ask Jeeves to the other two search engines this tool would be the ultimate topical authority finder.

(found on WebProNews)

I will be the first to say that most SEO software is garbage. A complete waste of money. Most of what you want for SEO software is 100% free. This amazing find is no different.

Link Tree is a free web based link analysis software program which compares the links to other websites to your own. This is not a boring overly dressed up link tool (like what Marketleap offers), this tool is super duper cool. What does Link Tree Do?

Link tree looks for topical hubs which are not yet linking to your site.

How does Link Tree Work?

Enter the URLs of up to seven of your competitors and then your own URL at the bottom. Any page that links to at least two of your competitors which does not link to your site will display on the results.

What does that do for my site?

It shows you where some potential easy link opportunities are. If you have done a good job concentrating on creating quality content, then getting the links should be a snap.

Give Link Tree a try!

Creative ways to use Link Tree

• If one of your competitors moves websites you can tell the people who were linking to them that the site is no longer there. You can also state that you have a wonderful resource they may want to link to. People are more likely to help you after you have helped them.

• Find where link popularity is comming from if you have a couple competitors who are building bogus link popularity in kahoots. Perhaps you can also rent some quality inbound links to level the playing field.
• Find quality resources you did not know about by viewing the pages that link to many resources in your field.
• You can also set one of the test URLs to an extremely popular topical website, which will aid you in viewing the hub links which go into any one competitor at a time.
• You can set one of the URLs to a really popular site. It will act as an overly generic catch all to make it easier to find hidden smaller hubs in your field. After you have completed your task you can then switch to another generic link to find more micro hubs.

I originally found Link Tree from Larry Chase.

I also use OptiLink, but if you can not afford the $224 fee then Link Tree is probably the best link software on the web.

As far as Google AdWords Goes there are three main book or reports on the subject that I know of. I recently wrote my SEO Book and am starting to advertise it on Google AdWords.

I have already read Andrew Goodman's Google AdWords: 21 Pay-Per-Click Campaign Secrets Your Competition Doesn't Know twice, and think it is one of the best search engine reports on the market. ($69)

The other two main reports reports out there are the one created by Perry Marshall and Chris Carpender's Google Cash. I looked at the Google Cash one and saw that they are adding the Perry Marshall report in as an added bonus and are selling the Google Cash package cheaper than his report alone. Google Cash is directed toward affiliate sales. Generally I do not like affiliate sales as they do not build value, but I figure I should be able to learn some more great information between the Perry Marshall's Google AdWords report and the Google Cash report. It cost $49 if you want to give Google Cash a shot.

I will report a review of Google Cash and Perry Marshall's Google AdWords reports later this month or early next month. Either way the package comes with a 90 day money back guarantee.

How do I do it? Well there are a few free ways and a paid tool.

Alexa gives the rough ranking of a website's popularity. A couple downfalls are that Alexa is open to manipulation, it has limited distribution, and only appeals to certain web head type users. Alexa obtains this web traffic information free by tracking users of its toolbar and traffic in a few other locations.

Metrics Market has a free web traffic tool which is discussed in JimWorld forum post. I am uncertain where this data comes from, but many JimWorld members have stated that

• It was extremely accurate.

• If it was off, the ratio carried over within that industry.

Hitwise is a paid web traffic monitoring service which tracks over 25,000,000 web surfer's habits on over 450,000 websites. Hitwise obtains most of this web traffic data free by trading its organization as a product for access to the traffic of many ISPs.