The biggest gripe most people have with Google AdWords is that niche specific products must compete for market share with general merchandise using the broad match feature. Overture places exact matches above broad match ads.
Its seems Overture is going another step further to make its product more user friendly. Later this month Overture will allow seperate bidding for its Content Match product. While implementing this change they will also remove the 20% discount they initially offered and are expanding the product throughout the Yahoo! network.
Some of the top pay per click firms (such as Did It) control their clients accounts by disabling them for portions of the day where the clicks would not be effective. Kanoodle announced the release of Autoscheduler which automates this process.
"The product, AutoScheduler, is offered by Kanoodle.com at no additional cost to advertisers. It saves money, the company says, because advertisers aren't charged for the periods when their keywords are inactive."
As these simple add on technologies advance we can start to see how marketing is getting smarter and targeting is becoming easier.
Kanoodle recently aquired 3 former Sprinks executives. With a new round of vc funding and the new employees Kanoodle wants to fight with the big fish. Kanoodle is to be offering a content matching program similar to AdSense.
My curiosity was then sparked by the recent situation with Sadam. I looked and saw nobody was paying for "Sadam Captured" on Overture yet, and there was only 1 ad displayed for "Sadam Captured" on Google AdWords.
Those people wasting all that money on mass media could be buying ads at a way cheaper rate... (which leads me to believe they are funded by a rich special interest group).
Of the three ads on Google for the word "Saddam" one of them was for a penis patch. Surely some other companies could be profiting off of this search.