Oveture Seperates Content Match Bids

Jan 4th

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The biggest gripe most people have with Google AdWords is that niche specific products must compete for market share with general merchandise using the broad match feature. Overture places exact matches above broad match ads.
Its seems Overture is going another step further to make its product more user friendly. Later this month Overture will allow seperate bidding for its Content Match product. While implementing this change they will also remove the 20% discount they initially offered and are expanding the product throughout the Yahoo! network.

Open an Overture account today and get a $50 signup bonus.

Thanks to Michael Wong

Kanoodle Allows Pay Per Click Daytrading

Dec 20th

by Aaron Wall

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pay per click search engines

Some of the top pay per click firms (such as Did It) control their clients accounts by disabling them for portions of the day where the clicks would not be effective. Kanoodle announced the release of Autoscheduler which automates this process.

"The product, AutoScheduler, is offered by Kanoodle.com at no additional cost to advertisers. It saves money, the company says, because advertisers aren't charged for the periods when their keywords are inactive."

As these simple add on technologies advance we can start to see how marketing is getting smarter and targeting is becoming easier.

old Kanoodle news:
Kanoodle recently announced that it recieved a round of VC funding and has hired 3 top Sprinks executives. Kanoodle also soon will debut its Kontext program which aims to rival Google AdSense.

Try a free $5 Kanoodle account today!

Kanoodle wants to be a top Noodle

Dec 18th

by Aaron Wall

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pay per click search engines

Kanoodle recently aquired 3 former Sprinks executives. With a new round of vc funding and the new employees Kanoodle wants to fight with the big fish. Kanoodle is to be offering a content matching program similar to AdSense.

View the Kanoodle press release.

Kanoodle already has a partner network of Dogpile, Metacrawler, Webcrawler, Cnet Search, and Galaxy (which include over 1 Billion monthly searches.)

Open a free Kanoodle account with $5 credit.

Pay Per Click Tips

Dec 15th

by Aaron Wall

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pay per click search engines

Why you should know a little about Pay Per Click I tend to put things together in my head sometimes. I recently saw some anti Howard Dean marketing attempting to link him to Osama Bin Laden. I also saw that the first week of ads costed $230,000.

My curiosity was then sparked by the recent situation with Sadam. I looked and saw nobody was paying for "Sadam Captured" on Overture yet, and there was only 1 ad displayed for "Sadam Captured" on Google AdWords.

Those people wasting all that money on mass media could be buying ads at a way cheaper rate... (which leads me to believe they are funded by a rich special interest group).

Of the three ads on Google for the word "Saddam" one of them was for a penis patch. Surely some other companies could be profiting off of this search.

Many strong businesses can be designed around ideas in which the marketing is integrated with a product that can be produced on the fly. That is why I recommend that you should know at least a small amount about pay per click even if you outsource it. Here are some of my tips, and my favorite search engine marketing report.
Google AdWords Tips
Pay Per Click Tips
21 Techniques to Maximize your ROI on Google AdWords ($69)

I do not try to perform much pay per click search engine marketing myself, but here is a list of some of the best in the business and a few friends who do.