Want to try AdWords? Know nothing about AdWords? Know nothing about marketing? Don't want to pay an SEO to set up your AdWords account?
Thats ok. Google still wants you to advertise. They will even set your account up for you. Potential Google clients welcome to Google JumpStart. Google JumpStart charges a one time $299 fee which is credited toward your account.
Will they usually error on the side of profit or will they be conservative with your bid price and keyword selection? I bet their editors will be using the automated spidering sofware which creates relevant keywords based on your page copy. This could be a real time saver for small businesses. I think life probably got a good bit harder for the average unbranded pay per click SEO. I shall not perish for I can still manipulate organic rankings and sign up for many EVIL porn, casino, and drug affiliate programs. :)
It is always cool when you get checks in the mail from other countries for $500 to over $1,000 and you do not even know who they are from or why you got the check. The end goal of any internet entrepreneur should be able to answer this question:
"So what exactly do you do?"
with a solid "I'm not really sure."
I'm not at that level yet, but I am still "working" on it.
So I have been having decent returns with Google AdWords (free £50 bonus) and my orders have went up noticeably since I started using Overture recently ($10 signup bonus)...though I do not get near the click volume I do with Google AdWords...I assume this is because most people interested in buying books about SEO are more likely to use Google & maybe I still need to add a few hundred to few thousand more keywords to my Overture account).
FindWhat & Customer Conversion (for them)
So I signed up for my FindWhat ($5 signup bonus) account and they had a couple features I really liked (such as bid by position).
Unfortunately their site does not follow some basic common sense customer conversion techniques. When I first tried submitting payment they had a database error (talk about a good way to lose customer trust with financial data!)
I used my back button to enter payment again. This time when I was about to enter I clicked the wrong button. I wasn't really paying a whole ton of attention and the cancel button was right next (really close) to the submit button.
After I signed up there were a few times when the text told me to click the link above when the link was above and off to the right. If you know what you want me to do then why not provide the link in the text right there? Why make me hunt for it?
I am not really wanting to use this post to bash FindWhat because I would like there to me many good outlets in the pay per click market. I am just wondering how a company focused on internet marketing could be worth over $400 million and have no user feedback and have done no user testing say what I just said. Anyway, I will let you know if / when FindWhat makes me hoards of money. And if not, I'll let you know that too.
Google AdWords Sizes: You may choose from four standard ad sizes: Banner (468 x 60), Leaderboard (728 x 90), Inline Rectangle (300 x 250), and Skyscraper (120 x 600). Sizes may be adjusted slightly to display the "Ads by Google" tagline.
Placing Image Ads on Google:
"At this time, we won't show image ads on Google. The initial launch of image ads is focused on sites already showing graphical ads. Because Google image ads are targeted specifically to a page's content, advertisers showing ads on these sites would realize the greatest benefit. (Please note that a content site publisher must opt in to the image ads program before your image ads may appear on his or her site.)"
How Does Google Know When to Display Image Ads?
If your image ad is more relevant, it will appear. If not, your text ad may appear in its place. This targeting model ensures you're reaching your prospects with the most effective ads.
Will Google Put Image Ads on My Site?
Google AdSense publishers can chose to opt in to graphic ads. Graphic ads will not automatically appear on AdSense publishers websites. You can choose to run image ads by simply selecting the image ads checkbox from the Ad Preference page of your AdSense account. Or, set your preference at a page level by selecting the type of ads you'd like to show when generating your ad code.
Stefanie Olsen notes that Google is preparing a new tool that will automate keyword list generation. Google will spider web pages of large advertisers to determine relevant keywords for each page.
This tool will save large companies hundreds or thousands of hours of campaign maintenance.
I realize Google needs to automate portions of it's ad service to maximize revenues, but this tool will be a huge disappointment in my eyes.
Why I Think This AdWords Tool Will Suck
Google already places broad match terms before exact match terms. This does not allow smarter, smaller, hard working advertisers as much benefit as Overture does for doing deep keyword research. I have one client who does exceptionally well with Overture, but finds Google AdWords prohibitively expensive for this reason.
This new tool will allow fat, and lazy advertizers to automatically lock out competition throughout the AdWords system.
The automation will likely have many errors which decrease ad relevancy.
I hope Google will continue to add other features such as the local advertising feature to help small businesses compete in such a competitive landscape.
So I was setting up a Google campaign for my brand new SEO Index website. Essentially it is a directory of SEO tools and things like that. When I entered "SEO" into the Google AdWords Keyword Sandbox it stated
Here are additional keywords to consider:
If Google is that far off in determining what exact words are in the same community as the words you are buying, then odds are your user does not know exactly what he wants either. The words you are buying may not be targeted enough...
Google has been beta testing it's local AdWords ad program for a decent number of months. Originally the product was primarily set to test a few state level and metropolitin level ad display networks.
Now there are a whole boatload of additional options. Instead of selecting a metropolitin area you can type in what specific towns you want your ads to appear in or how far away from your business the ads appear. These changes are highly important for helping small businesses compete and improving the relevancy of ads.
You can enter specific towns or cities if you want to target that way, or you can specify a maximum number of kilometers (min 35) or miles (min 20) the person must be within your business. This option allows you to enter your latitude and logitude setpoints or your physical address.
Google targets these ads based upon user IP address. In the event Google can not determine the IP of the computer they will display national or global ads.
Now with the ability to target by language, target pinpoint locations, split test, have accounts running within 5 minutes, psychographically profile based on keyword, and have built in ROI tools this system is becoming more and more of a direct marketers dream.
Google has recently changed it's trademark policy to allow people to bid on trademark phrases of companies within the US and Canada. Inside the US and Canada they will not allow trademark terms to appear in the ad copy. Outside those areas the will check ad text and keyword.
There has not yet been any clear statement in what the valid trademark laws are on the internet. With the advent of <iframe>'s and paid ads triggered by keywords the waters are sure to be muddy for an exceptionally long time...perhaps indefinitely.
Trademark owners should still be able to protect their trademarks via the autmated price system of Google. Trademark terms showing up in ads will warrent greater clickthrough rates since their terms will appear bolded. This will cause the prices to be reduced as these clickthrough rates are factored into click price. Your competitors will be required to spend much more to have their ad compete. Google AdWords Trademark Complaint Procedure – Trademark rights in US and Canada
When we receive a complaint from a trademark owner, we will only investigate whether the advertisements at issue are using the trademarked term in ad text . If they are, we will require the advertiser to remove the trademarked term from the text of the ad and prevent the advertiser from using the trademarked term in ad text in the future. Please note that we will not disable keywords associated with trademark usage. In addition, please note that any such investigation will only affect ads served on or by Google.
Google AdWords Trademark Complaint Procedure – Trademark rights outside US and Canada
When we receive a complaint from a trademark owner, our review is limited to ensuring that the advertisements at issue are not using the trademarked term in the ad text or as a keyword trigger. If they are, we will require the advertiser to remove the trademarked term from the ad text or keyword list and will prevent the advertiser from using the trademarked term in the future. Please note that any such investigation will only affect ads served on or by Google.
We are pleased to announce that in a deal with the former search engine Links2go, Inc we have acquired full ownership in their name links2go. GoGuides will issue a press release in the near future detailing our development plans for www.links2go.com. Links2goTM
Dallas Mavericks owner reports he owns 6% of the outstanding shares of the meta search engine Mamma.com and their stock price goes up by over 20%. Where is the mathematical logic in that?
Hear no Evil, See No Evil
The new Norton Personal Firewall blocks not only pop-ups, but also paid listings on major search engines. What are the odds pay per click search engine stud Kevin Lee is not happy?
Unlike pop-ups that are despised almost universally (resulting in the proliferation of pop-up-blocking software and toolbars), paid search listings are often more relevant than spam-filled algorithmic search results. Maybe the Norton team will wake up when a whole bunch of Norton Personal Firewall purchasers call tech support wondering where those relevant links went.
I have stated time and time again that it is a good idea to work with larger and more developed technology companies when dealing with pay per click distribution. I have got many emails from people saying the second tier pay per click search engines have given them a raw deal one way or another.
What is the problem with pay per click?
When you go with a smaller network you generally have a lower quality of traffic and slower feedback loops. You will not be sure if the problem is your site or the pay per click network. The wrong pay per click partner can hurt you on both the distribution of ads for your site or on your site. GoClick feedback from an angry former affiliate by the name of Britton Keene:
I signed up with GoClick.com at the beginning of last year. It seemed too
good to be true. One of the highest payout rates in the industry. If it sounds too
good to be true; it usually is. This was no exception. They paid me the first two
months then, when I wasn't logging in to check stats anymore, they dropped my rates down from the $0.02 per search to $0.00 per search and the $2.50 cpm popups down to $0.25 cpm. I noticed this in March of 2003, over 5 months after they reduced my rates. I contacted them and Mr. John Babina, proprietor of GoClick, promptly responded that their terms of service state they can change the rate at any time and for any reason. So, without notice, they did so in August and have been getting free traffic from my network of sites ever since. When I filed a report with the Better Business Bureau against them I received this e-mail from Mr. Babina:
This is official notice that we are hereby terminating our affiliate relationship
with the account holder at this email address. (under our affiliate terms:
"goClick may adjust affiliate parameters and payouts or terminate
an affiliate at any time for any reason. All decisions on content, rates, payment
or termination will be made by goClick and all decisions are final.")
Don't get me wrong, I am all for small business. I just think it may not be in your best interests to look for cheap traffic before you know your conversion system and setup work on larger systems. Even then, smaller pay per click search engines may not be worth the time they take to manage unless you automate much of the process.