AdWords is one of the most complex ad networks ever created. While using it may seem simple, many small details can make or break the bank.

Google has recently created its very own 41 page PDF AdWords report "Making the most out of your Google AdWords account." I have another thing to read this weekend!

In addition Andrew Goodman just updated "21 Secrets Your Competition Doesn't Know About Google AdWords" for 2004. His new report is a page PDF which sells for $69. I have yet to read the updated report, but last years report blew me away.

In addition Perry Marshall has wrote an eBook which I have not had time to review yet. For a limited time, the Perry Marshall report is thrown in as a free bonus when you buy Google Cash. Google Cash only costs half the price of the Perry Marshall report and comes with a 90 day money back guarantee.

Read my review of Google Cash.

Chris Ridings has a few good reasons to avoid the stock like the plague.

My end goal is to be a marketing book publisher who helps businesses succeed on and off the web. In addition I also want to use the interent to change social policy I disagree with, or to teach my why my disagreement is wrong.

In the short term duration I am trying to fund a portion of my learning with Google AdSense ads. I keep reading tons of marketing books and thought it would be worth it to review the first book about AdSense on the web.

In short I would view information from the official Google AdSense site if interested. You may also want to subscribe to Audri and Jim Lanford's newsletter if you are interested in learning about AdSense, but I do not recommend buying the guide. If you would like you may read the full review below. 10 Quick Steps to Making Perfect Google AdSense - eBook by Audri and Jim Landford helping people to make sense of Google AdSense. For me this eBook was a total let down. I suppose the target audience for this eBook was not SEO firms.
They cover many of the common questions and give a few good tips about Google AdSense, but most of the valuable information included in this guide is available free elsewhere. Namely

• AdSense
  Quick Tour
• AdSense
  Program Policies
• AdSense
  Terms and Conditions
• AdSense
  Overview
• AdSense
  Case Studies

In addition you may want to sign up for Audri and Jim's free newsletter. It is strong on trying to sell SiteBuildIt products, but it covers most of what is in their eBook for free.
There is not a bunch of information on this topic since it is brand new and Google has disclosure policies which prevent certain details from being told.
Some of the things I think that would have helped improve this eBook would be

• talking about gaining the permission asset with your page viewer
• introduce specific techniques to improve pageviews
• more specific testing techniques

For an absolute starter this ebook might be alright, but if you know anything about SEO it is not worth your time. The hardest thing about AdSense is just getting accepted. Beyond that most everything else is trial and error. Apply to join Google AdSense

Why must people who know absolutely nothing about search write articles about search engines? A recent Zacks article by Steve Harmon states "In my opinion Google has replaced Yahoo (YHOO already. More people use a search box than want to use a `directory` style hierarchy that Yahoo built."

Where has this guy been? Has he not seen Yahoo branding its search product? Their directory is more of a novelty now. When you go to Yahoo its Yahoo Search they are pushing, not the Yahoo directory.

Also has this guy failed to notice Yahoo gobbling up 3 of the 5 biggest crawler based search engines and the number one pay per click engine?

Google may be ahead, but it is certainly not because of Yahoo promoting its directory.

Later he asks "Remember Netscape?" - building a competitive search engine for the entire world knowledge database is most likely a tad bit harder than building a browser.

Then he states "Best bet is for Yahoo and Google to merge and take on Microsoft before Microsoft`s next version of Windows -- nicknamed Longhorn -- debuts with search and other features built in everywhere."

It does not matter if they make search accessible everywhere...it is the quality of the search the led people to Google. If nothing else, pushing MSN search on people will cause more negative press from people critical of MSN.

So I try to subscribe to a ton of information so I can learn as much as possible.
I probably read close to a hundred pages of text in one form or another...about every day.

It is rather quick that I loose interest in a news source after it prints blatently wrong information. In the lastest issue of About AdSense (#9) they offered a Q and A with the following information:

"Question #5: I recently noticed there was an AdSense ad with a phone number in it (toll free #) as one of the AdWords on my site. This did not make me very happy, since if someone calls, I don't get paid anything. Is this common and what should I do (if anything)?

Answer: This isn't common. Nonetheless, we recommend you email Google and let them know the details. They will almost certainly notify the advertiser that this is inappropriate and disallow that ad."

When you read this it sounds like it is pertinent information. It sounds like truth from an authority. I know it is wrong because I actually did ask Google this quesiton in the past. It is ok to have a phone # in the ad.

If you do want to block ads with phone numbers in them you can specify the ad and block it in your AdSense settings. Its pretty rare that an ad is so compelling that people are just going to call without seeking any further information from the listed site.

The moral of this post is that name or ranking alone should not mean the information is correct. Trusted sources keep being mentioned over and over again by other trusted sources. SearchEngineWach, SearchEngineGuide, Clickz, Internet.com, Marketing Wonk... those are the types of resources that I read and know I am reading news.

Join AdSense!