What is Quality Content

Jun 5th

Many people tell you to use quality content but fail to define what quality content is.

I decided to try my best to answer the question with an article I wrote for by the name of "What is Quality Content."

Let me know what you think of me article :)

Delusional Search Engine Optimization & SEO Tips

May 10th

In any industry the most successful people can say things which are entirely true to them which may not be true to others.

  • If I have a friend who is a meta editor for DMOZ it is far easier for my personal blog to get listed in the "Open" Directory Project than if I am unknown or hated by the editors. (hopefully I am unknown vice hated...)

  • Content is king if you are known as "The SEO Copywriter."
  • Reciprocal linking is dead if you charge people $200 / hr to find link partners.

Due to blinding success many SEO experts make blanket statements that are not always true. I like to call this concept Delusional Search Engine Optimization & SEO Tips.

Search Engine Spam Meta Tag

Apr 1st

The major search engines have came together to addopt a new proprietary meta tag. This new tag will help to properly mix results and reduce the load SPAM is placing on the search engine engineers.

Syntext for the new SPAM tag:
<meta content="SPAM">

SMAM Benefits:
Those sites signing to comply with the new SPAM rating will get a golden pass good for infinite domicile within the major search indexes. A small fee and smallish algorithmic fee will also be associated with the program.

Public Outcry over new Spam Tag
Members of the ACLU and the NAACP are already protesting this new standard out in the street. They were quoted as saying "it's not a white and black problem."

Spam Tag Passes on Ebay
Cloakers missed the boat as they could not produce a script that returned their actual email address. Apparently these golden SPAM passes have been selling on eBay for as much as $31,853.

How the Search Engines & Portals feel they will benefit from the new tag:

  • AOL - We figure those sites compying with the SPAM tag will be of exceptionally poor quality and design. If they get a boost in the rankings then our stupid popups will feel more apropriate to those still suffering er surfing with AOL.

  • AllTheWeb - We are excited as this will give us a chance to capture "All The Web," though Yahoo! will likely throw away 1/3 of it.
  • AltaVista - We were about to die anyway. This should give us that added boost which ends the misery.
  • Ask Jeeves - Ask someone else. I am sick of these stupid questions.
  • Booble - We are launching a countersuit on Google. We feel they are trying to enter a submissive search market we are clearly dominating.
  • Dipsie - (editor note: Even if they index all the SPAM in the world they will have a hard time getting 10,000,000,000 documents in their index.) We intend to also execute forms and javascript on these SPAM pages. That's the ticket to 10,000,000,000 resources.

  • Eukster - friends don't spam friends unless they are spammers, in which case they live in Nigeria or South Africa and address everyone as "My Friend." (editor note: Turkish people try to sell you rugs using this same "my friend" tag.)
  • Google - SPAM is EVIL. However spammers who admit what they are doing become a bit less evil. Perhaps maybe from a George Bush to a Darth Vader.
  • Kanoodle - We are excite to be the first to integrate the SPAM into our email distribution network.
  • Lycos - We don't do search. We don't even know who provides our search product. Have you seen our exciting new SOCIAL NETWORK!!!!
  • MSN - Our lack of compliance with this new tag should help us get our feet wet in search and kill the rest of the search market in the first year.
  • Netscape - AOL owns us. We were dead a long time ago.
  • Overture - Participation in the SPAM standard program will across our distribution network will cost 15 cents per click. I mean, we have to make something off it.
  • Teoma - Since we keep kicking the shit out of our index its hard for us to find out who the topical hubs and authorities are. We are excited to embrace this new community.
  • Yahoo! - I can't believe how much of that crap we edited. We are glad to note that we did get the other search engines to agree that affiliate sites could not participate in the program.

Ass Backwards SEM, Ass Backwards SEO

Mar 23rd

Ass Backwards SEM?
Fredrick Marckini (of iProspect) wrote an article titled
"Ass Backwards SEM," which focuses on how it makes sense to make a smooth site which converts before spending money on pay per click.

Some Ass Was Way too Focused on Pay Per Click
ABout a week ago I gave out my Scumbag of the Year Award a bit early. Google did not think so. The man who created AdSense autoclick software was arrested by the secret service for extortion.

Ryan Naraine, the lead editor for Internet News, called me yesterday to chat about the guy. He quoted me in his article, but I did not get the amazing plug I was aiming for. Read about the ass backwards programmer accused of extortion.

The Missing Link

Feb 16th

There are many places on the web where you can buy links. The problem with buying all your links is that in many industries it would be exceptionally expensive to compete if you were forced to buy all of your links. Via quick link keyword research we are able to see that all of these terms are getting over 20 searches each day.

  • link me all over

  • links
  • link me up
  • link rama
  • business link
  • realty link
  • add a link
  • link o rama.com
  • link exchange
  • link popularity
  • link o rama
  • greenguy link o rama
  • link page
  • link site

Even if you use extensive keyword research and link analysis software, there are still a limited number of places where you will be able to find links. A more effective long term solution is to provide content people are interested in linking to.

The Missing Link: Selling the Link

Basic SEO Article

Feb 15th

Many SEO articles intentionally go over the head of the reader with the intent of the writer making money for selling their services.

Thus here is The Basic SEO Article in bulleted list form

  • Structure a page properly using heading tags, subheading tags, and page titles which are keyword dense.

  • Use a different page title on each page, each page should usually have its primary keywords at the beginning of the page title.
  • Also include the keywords in the page copy.
  • Write for the user first, stressing their benefits. The text should read well to the human eye.
  • Use text links on your site whenever possible. If it is not part of the primary navigation then add text links at the bottom of the page.
  • Add a site map to help structure the site for spiders.
  • Build the navigation of your site similar to how you would break down a store. (Break the site into its themes and sub themes.)
  • Try to get your keywords in much of the anchor text in both internal links and links from other sites that link to you.
  • Give enthusiasts of your topic a reason to link to you.
  • Link to related resources if it adds value to your site.
  • Submit your site to directories.
  • Try to get a few more links.
  • Add content which gives people a reason to come back to your site and gives them a reason to want to link to you...keep it fresh.

If you feel I missed anything in The Basic SEO Article feel free to add your SEO tips below.

Becoming an Authority

Feb 4th

Allen Webb (Webby) wrote a great article "Becoming an Authority," which talks about how to rank well in search results after Austin and Florida.

ChriSEO's 'Glass Ceiling'

In any medium there will be free rides as new adopters take advantage of knowledge not share by their competitors. While there is always a new technology which creates new markets, this quick read does a good job of explaining why off the page optimization is more effective than on the page optimization. Chris Ridings explains "The Glass Ceiling."

Update: above link to chriseo.com/modules.php?op=modload&name=News&file=article&sid=62&mode=thread&order=0&thold=0 delinked, as the site is owned by a domainer and is a page full of ppc ads

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