New Yahoo! Search Functions & The Power of Brand on ROI in Search
Branded Search ROI
Google exec David Scacco spoke at the ChannelAdvisor summit. Among Andy Beal's notes of his speech were the following #s
28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords
New Yahoo! Search Functions
Greg R. Notess updated his Yahoo! Search review to include the new Yahoo! search features... stem:, domain:, feature:homepage, feature:index, feature:meta, and the region: limits.
(thanks to Dodger)
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