LookSmart Buys FURL, Google News Gamed by Right Wing News SEO

Sep 24th

Google News: Conservative Bias?
Many top news sources do not use first names in their headlines. Many second tier news sites do, and thus many right wing articles appear in Google News for John Kerry searches. Everybody wants to make sure they get enough cookies...

Looking Smart?
LookSmart purchases FURL. FURL is a bookmarking / research management software program.

A New Blog
http://sempo-tahoe.blogspot.com/...the blog for SEMPO Tahoo

Atomz Site Search to Add Contextual Ads
http://www.webmasterworld.com/forum10/6698.htm

Google Keyword Insertion
A while ago I posted about how you can dynamically insert the desired search term into the title of AdWords ads. Now you can also send the triggering AdWords keyword in the actual destination URL. Probably not as useful for tracking as the HTTP referer, but it can still be useful perhaps in some affiliate program tracking stuff.

The destination URL looks something like:
http://www.domain.com/?kw={keyword} or
http://www.domain.com/?group=1&kw={keyword}

I have not tried it out yet, but it sounds like an interesting feature.

Published: September 24, 2004

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