Overture to Default to Broad Match Listings
Overture's new system will simply allow a choice between exact and broad matching. ...Overture advertisers were to be informed today about the change. ... An exact date for it hasn't been announced, but Overture says it will happen in the next few weeks.
Search Engine Watch has a good article explaining the new Overture broad match move. Basically the change makes gaining greater search volume easier, but more expensive.
time to go update my ebook, and about 20 pages of my websites...
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