Recently I have been getting a good amount of feedback for Lexapro, which has led me to do a bit of hunting at different SERPs.
I created the main depression feedback category pages so that they would be intentionally keyword dense for Yahoo!. Not surprisingly if you search Yahoo! for "Lexapro feedback" the category page ranks first.
On Google I have couple top ten rankings for the same term, but it is the inner pages which are ranking above the category page. They have a much lower keyword density and much less link popularity, but the text reads more like natural text since most of the feedback comes from people outside of my control who know nothing about SEO.
MSN Search Preview
MSN tech preview currently prefers more of the natural occurances like Google and thus lists the inner pages before the category page.
Current MSN Search
However the currently used MSN search is also like Yahoo! in that it favors the keyword dense category page over the other pages in my site.
When I searched MSN for the single word "Lexapro" the second search result was www.lexapro.netfirms.com, which does not even have a site there. For backlinks MSN is only showing about a dozen guestbook spam links pointing at that site (generally I do not heavily recommend this technique but some people obviously are finding it successful).
Back when MSN was powered by LookSmart I know I got tons of hits everyday for searches like "lexapro." I do not do lots of hyper aggressive pharmacy type SEO, but this search looks to be some low hanging fruit for anyone who does.
Another interesting thing about MSN search is that they had an Ebay ad above the official Lexapro site in their sponsored listings. A new concept there...bid on your prescription from Ebay...
Here is one of the more interesting Lexapro feedbacks that was left today
My boyfriend started to take Lexapro for his depression and mood swings. He was doing fine, but he was very tired. He was then on his way to work one morning, when he backedout at the wheel. He ran off the road and wrecked the car. I dont understand because he was taking it at night before bed. The police came and they actually charged him with a DUI. He told them that he had started a new perscription and they had no sympathy.
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