Advertising on Google

Jun 9th

by Aaron Wall

2 comments

posted in

google

Yahoo! does it:
Some people think it is a big deal...others say they are juvenile.

Google does it:
Some people think it is a big deal...

Apparently you can't just throw Froogle ads wherever you want just because they are free... If you want to shop along with Google you too can grab a shotgun and shoot your own foot.

Published: June 9, 2004

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Comments

Andy Beal

June 9, 2004 - 4:06pm

So what do you think? :-)

Aaron Wall

June 9, 2004 - 9:18pm

Hi Andy
I think how Yahoo! is targeting their ad is weird, but I think is a good idea for them to promote it until they cash out. This is also part of the reason why the Overture lawsuit is not being overly public.

Google was exceptionally stupid for putting Froogle listings in their ppc product.
aaron

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