Google is providing the JumpStart program essentially free of charge. They will only be able to afford to spend so much on the employees they pay to set up the campaigns. When your campaign is set up it will not be by Sergy Brin or Larry Page. An hourly waged employee will set up the campaign.

Even if the employees that set up the accounts were pretty good at what they did they will probably be extremely limited in the time they have available to set up each account.

For bad PPC SEO's they will now be shut down by absolutely free competition. Google lowering entry cost and setting up additional accounts will mean there are more accounts on the market, and more competition. Both of these factors will mean good SEO's will end up taking over many of the accounts that Google sets up and bring home even more bacon.