My SEO Book PPC Accounts

So I have been having decent returns with Google AdWords (free £50 bonus) and my orders have went up noticeably since I started using Overture recently ($10 signup bonus)...though I do not get near the click volume I do with Google AdWords...I assume this is because most people interested in buying books about SEO are more likely to use Google & maybe I still need to add a few hundred to few thousand more keywords to my Overture account).

FindWhat & Customer Conversion (for them)

So I signed up for my FindWhat ($5 signup bonus) account and they had a couple features I really liked (such as bid by position).
Unfortunately their site does not follow some basic common sense customer conversion techniques. When I first tried submitting payment they had a database error (talk about a good way to lose customer trust with financial data!)

I used my back button to enter payment again. This time when I was about to enter I clicked the wrong button. I wasn't really paying a whole ton of attention and the cancel button was right next (really close) to the submit button.

After I signed up there were a few times when the text told me to click the link above when the link was above and off to the right. If you know what you want me to do then why not provide the link in the text right there? Why make me hunt for it?

I am not really wanting to use this post to bash FindWhat because I would like there to me many good outlets in the pay per click market. I am just wondering how a company focused on internet marketing could be worth over $400 million and have no user feedback and have done no user testing say what I just said. Anyway, I will let you know if / when FindWhat makes me hoards of money. And if not, I'll let you know that too.