In any industry the most successful people can say things which are entirely true to them which may not be true to others.

• If I have a friend who is a meta editor for DMOZ it is far easier for my personal blog to get listed in the "Open" Directory Project than if I am unknown or hated by the editors. (hopefully I am unknown vice hated...)

• Content is king if you are known as "The SEO Copywriter."
• Reciprocal linking is dead if you charge people $200 / hr to find link partners.

Due to blinding success many SEO experts make blanket statements that are not always true. I like to call this concept Delusional Search Engine Optimization & SEO Tips.

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