Good Post over at SearchGuild about what to do if someone else is tarnishing your name

Let's say someone writes a bad review of your company and it starts ranking for your company name, and this name is search for enough that this matters. Outside of crashing their servers or lawsuits, how would you clean them out the rankings?

Gurtie (who sent me the AdWords voucher tip) had a good answer

if you post good reviews on places like ciao and e-pinions they tend to rank high (especially Ciao) so that might be an easy way to push the bad one down. Also if people have read some good ones first they might ignore the bad one.

If the existing bad review is on a public review site then obviously get people to disagree with it.

Or if you have something you can issue a press release for if you can get the name in the trade news and forums that should be indexed quickly and might help short term?

Or you could change the company name, grow a mustache and move to mexico.

Have you ever had to bury bad news? How did you do it?