What makes search powerful is targeting. Searchers prequalify themselves for your products or services. Pretend you are an interior design firm. You may try to capture the phrase "interior design," but it would not be as targeted as a phrase like "interior design firm" or better yet "hire an interior design firm." The first person may be looking to spend $4 or just browsing, but the last searcher showed some real intent to buy.
The more targeted your terms are the better your conversion rate will be. Short terms are where a great deal of the fat rests. People false clicking, buying tons of links, spam central...looking for the deep targeted terms can help you out a bunch.
Dan Thies, of SEO Research Labs, recently created an Excel Spreadsheet to help you calculate the value of different phrases. It requires that you assume a % of relevancy for different terms, and then multiplies those terms by their search distribution to help you see how much targeted traffic each term gets. The idea is discussed in more detail here.
New to the site? Join for Free and get over $300 of free SEO software.
Once you set up your free account you can comment on our blog, and you are eligible to receive our search engine success SEO newsletter.
Already have an account? Login to share your opinions.
- Over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more.
- An exclusive interactive community forum
- Members only videos and tools
- Additional bonuses - like data spreadsheets, and money saving tips