Kanoodle, which runs contextual based ads on CBS MarketWatch, Motley Fool, and Quicken announced that today they are partnering with MSNBC. Kanoodle runs ads based on category where Google AdSense ads are run based on keywords.

Beginning next month, through its ContextTarget service, Kanoodle will be the sole provider of sponsored links across MSNBC.com, which features original content in addition to content from its partners The Washington Post Co.'s Newsweek and The Washington Post, and NBC properties including Dateline and The Today Show.

"We're open for business for all advertisers," declares Lance Podell, president of Kanoodle.- source Media Post

One of the main reasons MSNBC said they chose to use Kanoodle is that they can block ads by category, which is helpful during times of national crisis. The single biggest reason MSNBC would like to partner with Kanoodle though is that they are a technology which is NOT owned by Yahoo! or Google.