Kanoodle to Factor in Click Through Rate Contextual Ad Placement
Kanoodle is to improve the value of their contextual advertising product by factoring click through rate into ad positioning. Kanoodle is the first search engine to offer exclusively contextual advertising. They are extending their lead in this market by adding many value added features that other search engines have not yet added.
The company's new proprietary system, ClickFactor, has an approach similar to Google's in that ads move higher or lower on the list based on how many users click on them. However, it's different in that advertisers can learn their rank, the factored index and the bid needed to get the desired placement, according to Lance Podell, Kanoodle's president.
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