Ass Backwards SEM?
Fredrick Marckini (of iProspect) wrote an article titled
"Ass Backwards SEM," which focuses on how it makes sense to make a smooth site which converts before spending money on pay per click.

Some Ass Was Way too Focused on Pay Per Click
ABout a week ago I gave out my Scumbag of the Year Award a bit early. Google did not think so. The man who created AdSense autoclick software was arrested by the secret service for extortion.

Ryan Naraine, the lead editor for Internet News, called me yesterday to chat about the guy. He quoted me in his article, but I did not get the amazing plug I was aiming for. Read about the ass backwards programmer accused of extortion.