Many people can create large lists of keywords manually, but its really slow. A few weeks ago I thought about creating a tool which would allow me to enter keyword groups in a sequence and then have all posibilities of them automatically generated in a list. (Microsoft Excel does this, but there was nothing on the web which really did this.)

In Google broad matches compete with exact match listings, so this tool will help a little there, but not a ton. This tool really helps with Overture though, because they place exact match listings in front of broad match listings (which they call advanced match).

1. Find your keywords using free keyword suggestion tools.

2. Give this new keyword list generator a try. The keyword list generator can also do your AdWords wrapping and set your bid price.
3. Prune out bad keywords that do not make sense.
4. Filter out common negative keywords if you are using broad match.
5. You may want to use Dynamic Keyword Insertion for your ad titles if you are placing the ads on Google.