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The SEO Wars
Recently there has been a huge battle between different SEO firms as to who is using the correct methodology.
Linking is the Only Thing That Matters
Some people believe that linking alone is all you need.
John Scott (of Internet Marketing Research) & Phil Craven (of Web Workshop) are some of the major proponents behind this line of thinking.
The Basic Concepts of SEO
The problem with this idea is that buying links does not ad value. If one were exclusively focused on buying links then their site would not be operating as efficiently as it could be.
Quality Content Wins
Others think you need to create wonderful content that will make people want to link to it. The problem is that people will not be able to find it until there are some links.
Jill Whalen (of Highrankings.com) is a big propenent of this idea.
The Truth About SEO and Spam
Either way you look at it, all SEO is at least a mild version of spam, or there is no such thing as spam. - What the HELL is spam?
SEO's Fighting
There has been a bunch of bickering. Entire websites of hate content have been built for certain members of the SEO community and people are making slanderous remarks about each other in forums.
SEO Links, Content, + Reality
What it all boils down to is that links or content works UP TO A POINT, but greater success can be achieved by mixing links + content.
SEO Methodology + Terminology
Some people use different terminology for different things. Some people register sites. Some people buy or rent links. When you buy a Yahoo! listing at $299 / year, are you doing any more than renting links? Because Yahoo! is collecting that money is it any more honest than getting a link from Freds Farm Equipent? Why?
Discuss SEO, Content, Links, and Cheese!
Chris Ridings posted a great article on the subject for discussion in the SearchGuild forums "Content is King, is the King Dead."
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You should not be able to buy PR then links from Yahoo should not count towards PR
"You should not be able to buy PR then links from Yahoo should not count towards PR"
I do not understand what you are saying. I agree that people buying and selling PageRank manipulates the system, but there is no reason to put myself on a moral pedistal when others are openly engaging in the exchange for profits.
Any large marketplace will be filled with some sort of manipulation...that is just how it works.
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