I think there should be an award that goes out for the website that releases the most unimportant SEO news of the year and feeds it into large distribution.

So far what I have seen is

• Macon Area Online putting out a garbage PR about how they listed well in Google and Yahoo (no less than twice.)

• A heavily syndicated INCORRECT ARTICLE which states that Google powers MSN. Some claimed "SEO experts" have syndicated this crap and placed it in there news without even stating that it was COMPLETELY WRONG
• Today we have MetaMend creating another proprietary meta tag "to power the next generation of search engine" In the past they also created something similar with the low quality ExactSeek search engine product. - Why would an SEO firm decide how a search engine should work? That is putting the cart in front of the horse at its very finest.