SearchFeed Fraud

Ouch, that sounds hard doesn't it? Earlier today over at SearchGuild a new member claimed SearchFeed is not fairly compensating its affiliates. A user by the name of sebans is claiming that he is not getting paid any credit from SearchFeed for his more expensive keywords.

Wether or not his claim are legitimate, this shows why I recommend creating a pay per click account on Google AdWords or Overture and then scaling out the account.

If you are advertising on low quality networks, low quality traffic, or limited distribution you may find yourself changing your site over and over again when the problem was not even on your site.

To be fair, fraud occurs on the largest engines too, but if you choose your keywords carefully and stay away from bidding wars you should be fairly safe.

Successful businesses have fast feedback loops. The largest pay per click networks provide the fastest pay per click loops.