MSN Using LookSmart Again?
MSN search results have been found to contain the dubious Web Directory results in many search results.
For those who do not know the official MSN description of this category is "Within Web Directory results, there may also be links where the Web site owners have paid for the expedited review of their site or for clicks to their site. These sites are ranked using the normal algorithm applied to all links within each section, with no change in rank due to payment."
These are where the EVIL LookSmart listings appear. An example search for "dubious" shows a couple dubious web directory results.
MakeMeTop has stated that the offical contract MSN had with LookSmart allows them to use the LookSmart directory free of charge as it was when they dumped LookSmart. Those people appearing in LookSmart as it was 16 January are getting a ton of free distribution.
LookSmart stocks are on a slight bounce upward today (~5% when I looked), perhaps MSN does still find some value in their product?
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