Yahoo! Changes Yahoo! Shopping to Pay Per Click
Yahoo Shopping is abandoning its 3.5% revenue share model. They are leaving it in the cart!
What is Yahoo! doing? Yahoo! is switching Yahoo! shopping to a pay per click model.
Why would Yahoo! do that? This places more competitive market advantages in Yahoo!'s favor. They will get a larger share of revenue since sites which have poor conversion rates will not be able to compete.
I liked Yahoo! Shopping the way it was... They are requiring all current participants to sign up for the new program by March 1st.
Why should I switch to the new Yahoo! Shopping model? They are giving away free clicks for the month of February to those who switch to the new program policies.
After the free trial month Yahoo! Shopping will be offering clicks at a 20% discount for an undisclosed amount of time. More details in the general anouncement and Product Submit FAQs
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