"Keep rollin' rollin' rollin' rollin'" - Limp Bizket

Rolling Google AdWords offers a free conversion tracking tool which can calculate the ROI on each ad. In addition Google has rolled out new tracking features which track "sales to leads to page views." This will allow marketers to role up a more broad view of the role of each campaign in their marketing ventures...As we are learning less about the advancing core algorithm Google is using, we get to learn more and more about every singe aspect of our ads. Neat how that works :)

It is clear that Google wants to shift the role of many free luch eaters to advertisers.

found from SearchEngineLowdown

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