The biggest gripe most people have with Google AdWords is that niche specific products must compete for market share with general merchandise using the broad match feature. Overture places exact matches above broad match ads.
Its seems Overture is going another step further to make its product more user friendly. Later this month Overture will allow seperate bidding for its Content Match product. While implementing this change they will also remove the 20% discount they initially offered and are expanding the product throughout the Yahoo! network.

Open an Overture account today and get a $50 signup bonus.

Thanks to Michael Wong