So I try to subscribe to a ton of information so I can learn as much as possible.
I probably read close to a hundred pages of text in one form or another...about every day.

It is rather quick that I loose interest in a news source after it prints blatently wrong information. In the lastest issue of About AdSense (#9) they offered a Q and A with the following information:

"Question #5: I recently noticed there was an AdSense ad with a phone number in it (toll free #) as one of the AdWords on my site. This did not make me very happy, since if someone calls, I don't get paid anything. Is this common and what should I do (if anything)?

Answer: This isn't common. Nonetheless, we recommend you email Google and let them know the details. They will almost certainly notify the advertiser that this is inappropriate and disallow that ad."

When you read this it sounds like it is pertinent information. It sounds like truth from an authority. I know it is wrong because I actually did ask Google this quesiton in the past. It is ok to have a phone # in the ad.

If you do want to block ads with phone numbers in them you can specify the ad and block it in your AdSense settings. Its pretty rare that an ad is so compelling that people are just going to call without seeking any further information from the listed site.

The moral of this post is that name or ranking alone should not mean the information is correct. Trusted sources keep being mentioned over and over again by other trusted sources. SearchEngineWach, SearchEngineGuide, Clickz, Internet.com, Marketing Wonk... those are the types of resources that I read and know I am reading news.

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