By far and away this is my favorite discussion list on the web. I believe it is against the terms of service for me to post stuff from the list, but I hope it is ok to post my own post.

Andrew Goodman (I search moderator) is one of my favorite people in the search engine marketing field, and last week he had a compelling 2,800 word post about the recent Google algorithm shift. I find Marketing Wonk has good stuff every day. If you would like you can subscribe to I search for less than $10 a month.
Here was my response to his amazing post:
I got thinking about it, and Google is actually better in my own eyes for the change they made. I have been playing on the web less than a year and I was already up to #6 for "search engine marketing."

I know a decent amount, but there are tons more people who have seen major shifts in the past, with tons more experience. Any company that relies on a third party to decide the fate of their own best interests is not positioning itself correctly.

In that statement I am talking about how

1.) It was extremely easy to manipulate Google
2.) Google now relies on DMOZ
3.) some people hire SEO firms who rely exclusively on Google

Many people leave themselves completely ignorant to the internet where there are communities that would eat up their knowledge if they just shared a bit of it. My own website was not getting a ton of traffic, but as I lost one of my best key words my traffic actually went up. I wrote articles about the change to the Google algorithm as I learned about it. I got tons of feedback and got to help a bunch of people.

The internet makes testing very easy. It also made making profits and laziness very easy. In the end it just depends on which sandwich we choose to throw in
our lunchbox! (peanut butter is the best)

aaron wall
http://www.searchmarketing.info

MODERATOR RESPONSE:
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No, second best. Tuna is the best.