Why you should know a little about Pay Per Click I tend to put things together in my head sometimes. I recently saw some anti Howard Dean marketing attempting to link him to Osama Bin Laden. I also saw that the first week of ads costed $230,000.
My curiosity was then sparked by the recent situation with Sadam. I looked and saw nobody was paying for "Sadam Captured" on Overture yet, and there was only 1 ad displayed for "Sadam Captured" on Google AdWords.
Those people wasting all that money on mass media could be buying ads at a way cheaper rate... (which leads me to believe they are funded by a rich special interest group).
Of the three ads on Google for the word "Saddam" one of them was for a penis patch. Surely some other companies could be profiting off of this search.
Many strong businesses can be designed around ideas in which the marketing is integrated with a product that can be produced on the fly. That is why I recommend that you should know at least a small amount about pay per click even if you outsource it. Here are some of my tips, and my favorite search engine marketing report.
Google AdWords Tips
Pay Per Click Tips
21 Techniques to Maximize your ROI on Google AdWords ($69)
I do not try to perform much pay per click search engine marketing myself, but here is a list of some of the best in the business and a few friends who do.
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