SEO Tools > PPC Tools

Pay Per Click Advertising & Marketing Tools, Coupons, & Reviews

Overview: These are the best affordable competitive analysis tools, and other free tools to help you get more out of your PPC marketing campaigns. Watch our free introduction video to learn more about cost per click advertising programs offered by major search engines.

We also offer coupon codes to help you save $25, $50, and $75 on your Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter ad campaigns.

Coupons for Major Traffic Sources / PPC Ad Networks

• Microsoft AdCenter Coupon: Try Microsoft adCenter for free* with a $75 credit for paid search clicks.
  • the cleanest traffic on the web (no dirty ad syndication partners)
  • newest of the big 3 networks, so they have the lowest click prices
  • best return on investment of the 3 major networks
  • a must buy for search marketers
• Yahoo! Search Marketing Coupon: Yahoo! Sponsored Search connects businesses and customers online. Sign up and get a $25 credit.
  • quality traffic, but not as clean as Microsoft and not as much search volume as Google
  • a must buy for search marketers
• Google AdWords Coupon: $50 AdWords credit
  • the largest keyword driven ad network, but also the most competitive with the highest bid prices
  • a must buy for search marketers

On our Yahoo! & Microsoft adCenter Coupons page I explain why the above three are the only pay per click search engines you should worry about when US traffic, especially if you are new to PPC advertising.

Paid Competitive Research Tools

• Compete.com Search Analytics - low cost competitive tool showing keywords that send competing sites the most traffic.
• HitWise - similar to Compete.com Search Analytics, but costs about $10,000 and up.
• KeyCompete - shows keywords that competitors are buying
• Keyword Spy - similar to KeyCompete
• SEMPhonic - tracks keyword rankings and provides competitive reporting
• SpyFu - shows terms that competitors are buying or ranking for in the organic search results.
• Trellian Competitive Intelligence - shows keywords that competitors rank for and keywords that send them significant traffic.

Budget Estimation Tools

• Google Traffic Estimator - estimates the number of Google AdWords ad clicks and bid prices for the top ad position. This tool offers quite rough estimates, but should be decent at estimating relative search volume and ad budget requirements.
• Yahoo ROI Calculators CPC & CPM - estimates how much you can profitably pay for your ads

Bulk Keyword Editing Tools

• Google AdWords Editor - Downloadable software for Windows and Mac that allows you to download and edit your AdWords ads. Also has an automated keyword grouper
• Keyword List Generator - allows you to quickly create large lists of keyword phrases using keywords and modifiers grab the source code!
• Keyword List Cleaner - allows you to quickly create a functional keyword list from most any publicly available keyword source try it now or grab the source code!
• Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
• Keyword wrapper - wrap your adds in exact and/or phrase match. See also our negative keyword wrapper.

Bid Management Tools

I have not used all of these, but here are some of the more popular PPC bid management tools on the market, which allow you to bid based on rulesets or tie your bids to conversion metrics.

• BidMax
• BidRank
• ClickTracks BidOptimizer
• Google Conversion Optimizer
• IndexTools Bid Management
• KeywordMax

Other Handy Pay Per Click Testing Tools

• SplitTester - makes it easy to test the probably of the accuracy of results from an A/B split test
• AdComparator - multivariable advertisement analysis using the Taguchi Method

Tools Offered by Search Engines

• Google AdWords Keyword Research Tool - allows you to plug in a URL and shows you what keywords Google thinks the page should be advertising for
• Google AdWords Learning Center - free videos from Google, but please note some of their built in optimization tools aim to increase their revenue while lowering your ROI.
• Yahoo Search Marketing Workbook [PDF]
• MSN AdCenter Labs - offers many keyword tools, including a content classification tool and demographic prediction tools. Their Ad Intellegence plugin for Microsoft Excel 2007 is quite remarkable as well.

Related Categories

• keyword research tools - research new keywords to bid on
• competitive research tools - these tools will show you keywords sending traffic to competing websites
• analytics tools - track how well your search marketing campaigns convert

Know Any Other Tools Worth Suggesting?

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SEO Tools > PPC Tools